Monday, May 12, 2008

Two buck chuck

Ah, two buck chuck. Everyone who is anyone has tried it. But the question, posed by Sheela's boyfriend Robbie, is "why is it so damn cheap?"

Robbie had heard the rumor that an unhappy divorce had forced poor Charlie Shaw to turn over all his profits to his wife, so he dropped the price to spite her.

A little scoping on the internet revealed other rumors, that after 911 airplanes couldn't use corkscrews and thus dumped a ton of wine onto the market, or that United was the source of the wine, trying to boost their sales with some wine bucks.

The reality? It's owned by Bronco, a big company. They buy cheap grapes in central california and package it in Napa and so get to write Napa on the label. How they make it taste good is a bigger mystery. Probably filtering, blending, and wood chips.

For the record, it did used to be owned by Charles Shaw, and he was divorced. But he has no piece in it anymore. Bronco is owned by Franzia.


So the real answer? Box wine baby.

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